Kristapunn Chivakul—or Gemi—began her journey behind the scenes: supporting directors, managing sets, and shaping stories through a balance of coordination and creative instinct. Over the years, she has worked on both Thai and international productions, collaborating closely with a range of talent and crews.
 

Her work gained global recognition in 2020–2021 when she was selected as a Xiaomi Creator, marking a turning point in her growth as a filmmaker.
 

Today, as a director and co-founder of SHOOT SHOOT, Gemi brings that foundation into visual storytelling that is bold, adaptable, and built to resonate. She has directed a selection of music videos, commercial projects, and several personal short films—and is currently developing her new short film as her next personal project.